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Expertise

The OZ GROUP, THE MOST COMPLETE PLATFORM OF SOLUTIONS FOR OPERATIONAL MARKETING AND SALES PROMOTION!

A leader in proximity marketing and in-the- field communications systems, The OZ Group offers all distribution stakeholders a comprehensive range of services that are both inventive and effective in terms of generating foot traffic, sales conversion, customer loyalty, events, sales promotion, festivities, theatricalisation, enhancement of sales areas, creation of resource and digital strategies for sales points.

FOOT TRAFFIC, ACQUISITION, CUSTOMER LOYALTY, SALES EVENTS, FESTIVITIES AND MAJOR EVENTS…

From speaking to the customer to the completion of a sale, all customer relationship sequences can today be improved through the OZ Group’s expertise; widen your public, generate interest, multiply the attractiveness of special offers, establish contact with occasional or more loyal customers, offer those customer moments that can be shared, let them have new experiences, reward them, listen to them, talk with them … objectives that the OZ Group has pursued every day for over 25 years.

COLLECTION OF PROMOTIONAL OFFERS, CREATION OF COUPON BOOKLETS, LOYALTY CARDS AND PROGRAMS, PRODUCT SOURCING/SHOP OFFERS, COUPONING…

To meet your business goals (foot traffic, sales, customer loyalty) and your marketing objectives (branding, overall expression of the offer), the OZ Group offers its expertise in sourcing offers and creating customer loyalty programs. With this goal in mind, The OZ Group has the most high performance retail data base on the market and permanently collects hundreds of offers that can be used in the development of any kind of sales campaign (paper, virtual shops, internet, mobile phone sales…).

The OZ Group also allows you to use these marketing levers across multiple media: Street marketing, smart phones, publishing, screen terminals, etc. to accompany you event issues.

THEATRALISATION CONCEPTS, DECORATION, EXPOSITIONS, SALES EVENTS

Make your trading area even more attractive in terms of attendance and in terms of incentive to purchase.

The sales area is no longer only for buying, it is a place to relax, walk, discover, be entertained, experience new things, learn, share … it must evolve from its original purpose. So, in a transitory or more lasting manner, the OZ Group develops the sales area, highlights it, illuminates it, develops it, combines a complementary theme with it … so that each actor in the sales relationship: manager, representative , customer, is comfortable and enjoys the time spent there.

Good times that can be vectors of additional revenue and additional promotional methods.

GAMES, ENTERTAINMENT AND PROMOTIONS ON SOCIAL NETWORKS, MOBILE PHONES AND TABLETS …

QR codes, mobile applications, web and mobile web links and social networks are the levers of communication that create the link between your sales and your customers.

Your promotional strategy must now be comprehensive and consider all channels of communication and interaction with the consumer. With its digital department, the OZ Group naturally extends your “physical” actions into the virtual world and develops many innovative services to anticipate changes in the consumer market.